Genius Produced Uses Blackmagic Cameras for eLearning

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Kerry de Boer

Blackmagic Design

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Genius Produced Uses Blackmagic Cameras for eLearning

PostTue Nov 12, 2019 3:52 pm

Blackmagic Design announced today that Los Angeles based production company Genius Produced utilizes a Blackmagic workflow to produce immersive educational and instructional design content for elearning. The productions use Blackmagic Studio Camera 4K and Studio Cameras, along with ATEM Television Studio Pro HD and DaVinci Resolve for a complete Blackmagic Design production to post workflow.

Filmmaker K. Rocco Shields founded Genius Produced in 2012 off of the success of her award winning short “Love Is All You Need,” which focused on the harmful effects of bullying, homophobia and prejudice. The film became an inspiration and model for how the company would operate moving forward. Genius Produced quickly staked a claim as an industry leader in producing content for top universities and organizations around the world.

The company has a base of operations in a 15,000 square foot facility in Culver City, California that encompasses the full workflow of filmmaking, from development and pre-production through post. Shields was drawn to the Blackmagic workflow early in the company’s growth. “We used to use DSLRs for everything, but it was a terrible crunch for our post production process,” said Shields. “Filming was difficult with the ‘Frankenstein’ component of these other cameras.”

To learn more, please visit: https://www.blackmagicdesign.com/media/ ... 0191112-01

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