Tenacity Streamlines Post Production w/ Blackmagic Design

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Grace McInnis

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Tenacity Streamlines Post Production w/ Blackmagic Design

PostWed Aug 23, 2023 6:15 pm

Blackmagic Design today announced that Osaka based video production company Tenacity Inc. has installed a Blackmagic Cloud Store 80TB network storage solution. The company also utilizes ATEM Mini Extreme ISO live production switchers, DaVinci Resolve Studio and DaVinci Resolve Mini Panel for streaming and post production work.
Tenacity provides video production and live streaming services in various genres such as advertising, corporate video, and elearning. The company offers one stop services from planning and scenario creation to shooting, editing and CG production. Located in Toyonaka City, Osaka, the company has a fully equipped shooting studio and sound suite, which it uses for its own productions as well as for studio rentals.

In order to improve the efficiency of video production, the company has installed a Blackmagic Cloud Store and uses it on a daily basis.
"Originally, we wanted to set up a server, but the cost was beyond our budget. As an alternative, we constructed a PC to serve as a shared server. Unfortunately, it proved to be less user friendly, and we faced the inconvenience of physically transferring hard disks to share materials, since we were all working on the same floor,” said Takeshi Narita, Tenacity's representative director. “To further complicate matters, we introduced an 8K camera, resulting in large amounts of 8K RAW material that quickly filled up our hard disks. Our pressing need for increased capacity and faster disk speed led us to consider keeping the materials in the same area to avoid linking problems. Eventually, we arrived at the decision to implement Cloud Store, which effectively eliminated these issues."

Tenacity was already using Blackmagic Design products, such as ATEM Mini Extreme ISO and DaVinci Resolve Studio editing, color grading, visual effects (VFX) and audio post production software, before the introduction of Blackmagic Cloud Store. Narita explained: "We use the ATEM switchers for our live streaming operations. Initially, streaming wasn't part of our business, but coincidentally, when we relocated to our current office and set up a studio, the demand for live streaming increased due to the COVID 19 pandemic. As a result, we received numerous requests from clients who wanted to stream from our studio."

For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0230823-01

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