Wed Jan 31, 2024 6:39 pm
Content creation in the fashion and lifestyle sector? For most, Instagram, YouTube, TikTok and other major social media platforms would come to mind. But a retailer with its own broadcast center? Meet Zalando SE’s broadcasting unit which in 2023 moved to a newly inaugurated facility in the heart of Berlin.
Eben Olivier, senior broadcast specialist at Zalando emphasizes, “Our work on the broadcast and video production team focuses on building meaningful partnerships with our brand partners and serving our extensive customer base of more than 50 million across Europe, while also supporting all aspects of AV delivery internally.”
Beyond brick and mortar
Europe’s leading online retailer is home to more than 7,000 brands and supplies customers in 25 countries across the continent. To engage with its audiences, Zalando relies on high quality audiovisual content, ranging from livestreams and recording to podcasts. Recently, and in line with the company’s expansion plans, it has undergone a transition, upgrading legacy video production and audiovisual workflows.
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0240131-02
Eben Olivier, senior broadcast specialist at Zalando emphasizes, “Our work on the broadcast and video production team focuses on building meaningful partnerships with our brand partners and serving our extensive customer base of more than 50 million across Europe, while also supporting all aspects of AV delivery internally.”
Beyond brick and mortar
Europe’s leading online retailer is home to more than 7,000 brands and supplies customers in 25 countries across the continent. To engage with its audiences, Zalando relies on high quality audiovisual content, ranging from livestreams and recording to podcasts. Recently, and in line with the company’s expansion plans, it has undergone a transition, upgrading legacy video production and audiovisual workflows.
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0240131-02