Mon Feb 05, 2024 4:48 pm
Blackmagic Design today announced that the Media and Commercial Production program at the Salem-Keizer Career Technical Education Center (CTEC) in Oregon has switched exclusively to DaVinci Resolve editing, grading, visual effects (VFX) and audio post production software, recently completing a student led anti vape and tobacco digital campaign airing on regional cable channels and across social media.
CTEC Media and Commercial Production Teacher Jack Shay worked with the Marion County Health Department to create a student led campaign addressing the issue of reducing the growing rate of people ages 11 to 18 who start using tobacco, especially by vaping. The campaign required the creation of two ad spots for regional cable and YouTube, and two ads for TikTok and Instagram.
“About half of the students used DaVinci Resolve’s new export to TikTok preset in the delivery workspace, while the other half changed the timeline setting before editing to ensure compatibility with the platform’s vertical format,” said Shay. “Similarly, the students were split when it came to the edit and cut pages. I use cut myself and teach the students how to use it to three point edit while doing the assemble edit of their content. Some students use this format and finesse their edit in the edit page, while a handful of students edit exclusively in the cut page. The flexibility of DaVinci Resolve’s toolset and workflow allowed us to complete the project based on the individual preferences of the students, and it caters to the multitude of deliverables for today’s production landscape.”
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0240205-01
CTEC Media and Commercial Production Teacher Jack Shay worked with the Marion County Health Department to create a student led campaign addressing the issue of reducing the growing rate of people ages 11 to 18 who start using tobacco, especially by vaping. The campaign required the creation of two ad spots for regional cable and YouTube, and two ads for TikTok and Instagram.
“About half of the students used DaVinci Resolve’s new export to TikTok preset in the delivery workspace, while the other half changed the timeline setting before editing to ensure compatibility with the platform’s vertical format,” said Shay. “Similarly, the students were split when it came to the edit and cut pages. I use cut myself and teach the students how to use it to three point edit while doing the assemble edit of their content. Some students use this format and finesse their edit in the edit page, while a handful of students edit exclusively in the cut page. The flexibility of DaVinci Resolve’s toolset and workflow allowed us to complete the project based on the individual preferences of the students, and it caters to the multitude of deliverables for today’s production landscape.”
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0240205-01