Mon Mar 17, 2014 5:19 pm
Blackmagic Design today announced that the Pocket Cinema Camera was used to shoot the first person point of view footage for McDonalds’ recent “SuperGood” ad campaign produced by Stern Advertising. Joe Murray, of Los Angeles and Woodside, CA based production company Native Sons Films, was the director and cinematographer, and he used DaVinci Resolve 10 to transcode the Pocket Cinema Camera footage and to color correct the director’s version of the edit.
“The idea was to shoot the commercial from the point of view of a person eating, sharing and going throughout their day with McDonalds. Not only did that allow us to show the product and logo in almost every shot, but the first person point of view grabs the audience’s attention and makes them feel part of the experience,” said Joe. “I worked closely with Stern Advertising to ensure the spot had a positive vibe, high energy and constant movement to really engage the viewer.”
Mounted to the mouth guard of a motorcycle helmet, the Pocket Cinema Camera was chosen for its light weight and compact form factor while delivering RAW image quality and 13 stops of dynamic range.
“The idea was to shoot the commercial from the point of view of a person eating, sharing and going throughout their day with McDonalds. Not only did that allow us to show the product and logo in almost every shot, but the first person point of view grabs the audience’s attention and makes them feel part of the experience,” said Joe. “I worked closely with Stern Advertising to ensure the spot had a positive vibe, high energy and constant movement to really engage the viewer.”
Mounted to the mouth guard of a motorcycle helmet, the Pocket Cinema Camera was chosen for its light weight and compact form factor while delivering RAW image quality and 13 stops of dynamic range.