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Blackmagic Design Used for SanDisk Ad Campaign

PostPosted: Thu Jun 26, 2014 1:08 pm
by Kerry de Boer
Blackmagic Design announced today that its Pocket Cinema Camera and DaVinci Resolve were used on a new ad campaign by SanDisk, one of the world’s top brands for memory cards.

“The World Is Memorable” campaign was produced by the Tokyo based Taiyo Kikaku production company and took three directors around the world to capture everyday life around the themes of life, passion and color. One of the directors, Eiji Tanikawa, and his DP, Senzo Ueno, used the Pocket Cinema Camera to capture footage as they traveled through India and France over the course of a week.

”Everybody carried a camera to shoot people they saw at each location,” Takao Inoue, Taiyo Kikaku producer, said. “They constantly shot anything interesting to them, and as a result, they captured enormous amounts of footage. Twenty seven hours of it.”

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