Wed May 11, 2016 2:18 pm
Blackmagic Design today announced that URSA Mini 4.6K digital film camera was used to shoot the music video for Aaron Carter’s new hit single “Fool’s Gold.” DaVinci Resolve Studio was also used to grade the music video by Colorist Robert Crosby at L.A.-based post production studio Coyote Post.
Co-directed by Carter and platinum-selling songwriter and visual creative Jon Asher, “Fool’s Gold” has a very clean, cinematic look with a combination of muted colors in some scenes contrasting with very saturated gold colors in others. “Early on in preproduction, we decided that the video needed a really cinematic look to compliment the striking imagery. Using whites and blacks against pops of gold really enhanced the gold theme of the song, and we needed a camera that could capture it all and deliver a vivid look,” said Asher.
The URSA Mini 4.6K’s 15 stops of dynamic range and the filmic color science of the 4.6K sensor delivered exactly on Carter and Asher’s vision. The team also made use of the URSA Mini’s in-camera frame guides to shoot in a 2.40 scope aspect ratio to further push the cinematic look of the project.
To learn more, please visit: https://www.blackmagicdesign.com/media/ ... 0160511-01
Co-directed by Carter and platinum-selling songwriter and visual creative Jon Asher, “Fool’s Gold” has a very clean, cinematic look with a combination of muted colors in some scenes contrasting with very saturated gold colors in others. “Early on in preproduction, we decided that the video needed a really cinematic look to compliment the striking imagery. Using whites and blacks against pops of gold really enhanced the gold theme of the song, and we needed a camera that could capture it all and deliver a vivid look,” said Asher.
The URSA Mini 4.6K’s 15 stops of dynamic range and the filmic color science of the 4.6K sensor delivered exactly on Carter and Asher’s vision. The team also made use of the URSA Mini’s in-camera frame guides to shoot in a 2.40 scope aspect ratio to further push the cinematic look of the project.
To learn more, please visit: https://www.blackmagicdesign.com/media/ ... 0160511-01