Blackmagic Design Installation at Mountain Dew Courtside HQ

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Kerry de Boer

Blackmagic Design

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Blackmagic Design Installation at Mountain Dew Courtside HQ

PostWed May 10, 2017 2:45 pm

Blackmagic Design today announced that its Micro Studio Camera 4K, Video Assist monitor/recorder, ATEM 2 M/E Production Studio 4K live production switcher and Teranex AV and Teranex 2D Processors were used by New Orleans-based Raven Production Management Group (PMG) for an A/V installation at Mountain Dew’s Courtside HQ during NBA All-Star 2017.

Located in the historic New Orleans Board of Trade building, the installation was a collaboration between Motive, a full-service advertising agency, and Mountain Dew. Raven PMG helped actuate the vision by transforming the space into a unique and captivating experience. The inside featured a large LED cube stage used for a live performance, a gallery of mixboard-infused paintings, a heat press station allowing fans to customize apparel and a professional-styled photo studio that gave fans an exclusive, personalized art print. Outside, the patio featured a large LED screen that showed programming and content, a live feed from attendees playing basketball-themed video games and broadcasted the NBA All-Star game itself.

“Raven PMG provides the fabrication, design and technical connectivity to create a successful interactive and immersive event,” explained Ben Lewis, Technical, Video and Lighting Director, Raven PMG. “My specialty is show production, and I make sure everything works on a technical level, which is why we use Blackmagic Design. It interfaces easily with other gear, provides connectivity to multiple screens and has enough customizability to deliver projects above and beyond expectations.”

To learn more, please visit: https://www.blackmagicdesign.com/media/ ... 0170510-01

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