URSA Mini Pro Shoots Big Red Ad Campaign

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Stephanie Hueter

Blackmagic Design

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URSA Mini Pro Shoots Big Red Ad Campaign

PostFri Sep 08, 2017 12:43 pm

Blackmagic Design today announced that its URSA Mini Pro digital film camera was used by video production company Ice Cream Entertainment LLC to shoot an ad campaign for Big Red soda. DaVinci Resolve Studio was also used to edit, grade and finish the spots by brothers Andrew and Nate Garcia, who own and operate the production company.

Together, Andrew and Nate wrote and directed the entire Big Red ad campaign, which entailed six 15 second web spots and alternate Facebook versions. “The spots were created to boost Big Red brand awareness and to promote its national summer promotion, BBQ Across America,” explained Andrew. “Nate and I are very visual storytellers, and we immediately honed in on the name of the product, ‘Big Red.’ This visual of a giant bottle of soda seemed so strong and memorable. We decided the bottle should be about 18 feet tall and developed a situational comedy approach around that.”

To create the giant soda bottle, Andrew and Nate used a forced perspective technique, placing objects both near and far away from the camera within the same frame to make small objects appear large and vice-versa. Though the effect sounds straightforward, there were certain technical considerations Andrew and Nate had to keep in mind when shooting.

To learn more, please visit: https://www.blackmagicdesign.com/media/ ... 0170907-01

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