Ford F‑150 uses DaVinci Resolve Studio on New 2018 Campaign

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Kerry de Boer

Blackmagic Design

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Ford F‑150 uses DaVinci Resolve Studio on New 2018 Campaign

PostTue May 08, 2018 6:04 pm

Blackmagic Design announced today that DaVinci Resolve Studio was used on Ford’s latest 2018 F-150 campaign, produced by Big Block and agency GTB, with colorist Brandon Chavez and Director Paul Trillo.

Noted for their visually rich and fast-paced spots, Ford’s marketing concept, that their vehicles are not just always raising the bar, but that they are the bar, is reflected heavily in the commercials themselves. Each campaign presents multiple viewpoints of that familiar tag line, and the 2018 campaign was no exception. This year, spots titled “Brainiac,” “Law,” and “Quarterback” each required their own look, while maintaining the Ford style.

The biggest challenge, according to Chavez, was finding a way to enhance the well established look of Ford’s innovative ads. “Finding the look is always my favorite part of the process because it requires putting together multiple ideas and considerations into one execution. In the case of this Ford campaign it was a collaborative effort between Paul Trillo, Agency Creative Director Beth Hambly and myself.”

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