Some Good PR advice for Blackmagic

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Kyle Gordon

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Some Good PR advice for Blackmagic

PostSat May 03, 2014 2:43 pm

Dear Blackmagic,

Thanks SO much for making advanced cameras at revolutionary price points!

As you know, you don't always have the best relationship with your customers. This is due to taking a LONG LONG time to provide promised firmware uprgrades, but it's also due to your poor track record of communicating.

As you must know, we are all expecting a firmware upgrade by May 7th. This date comes from your mouths and not ours.

As production professionals, we all know that things go wrong. We have all had equipment break, and deadlines get moved. So be it.

My purpose in writing this letter is to give you a little friendly advice.

If you're not going to make the May 7th deadline, tell us. Tell us as early as possible. If you wait until the 6th or the 7th, and then miss it, people are going to be really mad, and you'll lose even more trust.

If on the other hand, you let us in on the information, with respect, we will certainly be more forgiving.

At this point you oughtta know whether you can hit May 7th or not.

If you can, then we all look forward to the long awaited fix, and will thank you profusely.

If you're not gonna make it, you should tell us, and the sooner before May 7th you do that, the better. It would also be good if in telling us you gave another hard date to aim for.

My two cents. Good luck!
Last edited by Kyle Gordon on Sat May 03, 2014 8:34 pm, edited 1 time in total.
Kyle Gordon
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Samir Iacovone

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Re: Some Good PR advice for Blackmagic

PostSat May 03, 2014 6:31 pm

Trust it's gone long time ago... Selling a product advertising in the box and in the manual that shoots raw, when it's not true, for me it's called FRAUD... Professional Audio??? Where??? FPN at 200 Asa??? Really??!!

It's time to fix things or refund people with a lot of apologies...
Samir Iacovone

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www.samiriacovone.com

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Kyle Gordon

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Re: Some Good PR advice for Blackmagic

PostMon May 05, 2014 3:02 pm

Bump - Oh I really hope youre gonna make the deadline and not tell us you missed it ON the actual 7th.
Kyle Gordon
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Mateus Perreira

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Re: Some Good PR advice for Blackmagic

PostMon May 05, 2014 3:11 pm

There is another hard date already:

July™
Mateus Perreira
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Kyle Gordon

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Re: Some Good PR advice for Blackmagic

PostMon May 05, 2014 3:16 pm

No, they told us and then reiterated May 7th specifically.
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ORyan McEntire

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Re: Some Good PR advice for Blackmagic

PostMon May 05, 2014 7:20 pm

NYCcomposer wrote:Bump - Oh I really hope youre gonna make the deadline and not tell us you missed it ON the actual 7th.


That's not the Blackmagic way.

They will miss the date they told you, and not say a word about it. They won't even confirm that they missed the date.

Then 2-8 months later they will release an update (or a new camera) that doesn't address anything they promised and will promise that another update is coming "soon" and will hold all sorts of exciting things...

:cry:
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Rakesh Malik

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Re: Some Good PR advice for Blackmagic

PostMon May 05, 2014 7:22 pm

That sounds like their standard operating procedure.
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hello_kitty

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Re: Some Good PR advice for Blackmagic

PostTue May 06, 2014 8:05 am

May 7th is coming. So any words from Blackmagic?

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