Tell me about your revenue stream from commercials :-)

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Asbjorn Rossau

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Tell me about your revenue stream from commercials :-)

PostThu Sep 19, 2019 9:19 am

Hello

I'm really looking forward to talking to some of you out there in the cinemas in the hope that some of you will reply.

The question is:
What can you tell me, and everybody else, about what kind of marketing show and technical setup you have at your cinema, region or country?

The reason why I ask is to get an overview of the commercial-content-type, the revenue of showing these and the process of getting it to the cinema screen.
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Asbjorn Rossau

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  • Joined: Fri Sep 13, 2019 3:20 pm
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Re: Tell me about your revenue stream from commercials :-)

PostSat Sep 21, 2019 12:00 pm

I have worked at five different cinemas in Denmark. In Denmark, only two cinema ad agencies exist, DRF and Fs2.

My five workplaces:
1. Big IMAX Dome cinemas that did not show commercials before the movie

2. The biggest Danish cinema chain that has it's own ad agency (DRF) and distribution system. In total this ad agency sells and shows commercials in 40 cinemas. Their distribute commercials on DCP's. I think they have around 50% of sold tickets in Denmark. They focus on both local and national commercials, with about 50/50 split.

3. Medium-sized independent cinemas with 5 screens. They use the secondary ad agency (Fs2), used by roughly 77 cinemas in Denmark. The distribution is done by sending a video.mp4 commercial-reel to a windows computer running LiveConnect, connected to the projector with an HDMI cable. Cues for "Loop", "Play" and "PAUSE" are communicated between TMS and LiveConnect. They focus on both local and national commercials, with about 50/50 split, but the main revenue from local commercials.

4. A small cinema with 2 screens, that also uses Fs2. They have a lot of cultural events in and around the cinema, that they try to promote on the big screen, by creating a homemade slideshow, shown for 15 minutes while the audience walks into the cinema.

5. An even smaller cinema with only 1 screen. They create all their commercials themselves in a powerpoint show, converted to video, converted to DCP with openDCP. They update ones a month. Their main purpose to promote local business is to reward them as a sponsor of the community cinema.

Around 54 cinemas in Denmark sell and create their own commercial reels

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