Joe Shapiro wrote:Who’s the most successful camera maker out there - at least in the pro space? Arri with the Alexa. They were late to the digital game but they made a simple camera that just worked and worked beautifully. Better pixels rather than more features. Ease of use. Dependability. In the end these things win the game.
BMD already makes a great picture. People have called it a baby Alexa. IMHO the most winning strategy would be to push on that by addressing its weaknesses relative to the Alexa. And employ a similar approach to Resolve.
And an Alexa runs from $55K+ to over $100K, not including accessories, and is sold mostly to rental houses, not individuals. Needless to say, BMD is not Arri's competition. The consumer end is where its competition is, with cameras becoming more and more generic, and differences in image quality disappearing.
And it must be said, consumers are no help. An 2.5K camera with better image quality than anything at 4 or 6K wouldn't sell enough units to sustain a mass-market price, because everybody needs to "future proof" all the masterpieces they'll never make.
Similarly, look at Resolve. Of the 5 pages, Color is the only industry standard application, probably because professional facilities support it with $30K+ in hardware sales per workstation. If BMD wanted Edit to prevail in Hollywood, as opposed to providing an "all-in-one" to customers who buy its cameras, it wouldn't be devoting its time to Cut....