Roy Feldman wrote:It is my understanding that Netflicks does several encodes and it can determine what device it is being run on and will deliver the proper version.
Yes, I have been told they have up to 50 or 60 versions of every feature film (literally), encoded for different bitrates, potential monitor sizes, and so on. If you watch a movie on an iPhone over LTE, it's not going to be the same data stream you get if you watch the movie over a 300Mbps connection on a 5-foot display. I had always assumed they were just encoding on the fly, but nope, they maintain all these versions separately on massive servers.
But color depth and gamma space and all that stuff... I think it's all the same. I have sometimes seen "crushed" versions of movies on Netflix, Amazon, and iTunes, and I just assumed that somebody screwed up the encoding somewhere. About 90% of the time, it looks fine on a normal Rec709 display. I think the last streaming project I saw was
11/22/63 on Hulu, and it looked fine.
I'll again say that Sony Pictures had a lot of high-level meetings about this 10 years ago, and they definitely considered making versions of trailers encoded especially for YouTube, some especially for Vimeo, some for Hulu, some for iTunes, etc., and ultimately they just decided it was such a crapshoot they gave up. At least, that was what I was told then. Nowadays, I dunno. You could compare a 1-minute test in Resolve, then optimize one for Rec709 delivery and optimize a second one for sRGB, and see what looks best for you.
But as I've said before, I walk into the Apple Store at the Grove in LA and see 15 Macs on display, and every one of them has a totally different picture. If even Apple can't get it right at an enormous store like this, who will? If you buy a dozen brand-new iPads and put them side-by-side, I guarantee you, they'll all look different, too.