Sat Feb 11, 2017 6:03 pm
The reason for their use of Cinema DNG has little to do with their desire to help other software companies work with the material. They are a hardware manufacturer, selling (and giving away) software to help further their cause. (which is fine...that is how the world works).
But in no way does it mean that they will be rushing to help Avid use their format.
If Avid wants us to use it...they will have to develop it, or you will have to pay for something like Gluetools.
As you said yourself, it is up the camera manufacturers to create the plugins....so where is it after all these years?
I remember the early days of Red. It took years before we had a reliable way of working with those files in FCP, DS, and Avid, because TC and file names were not being tracked correctly.
Red couldn't care less. They sold cameras, and the idea was that someone else would figure out the post workflow. A whole industry of file and list conversion companies sprung up so we could uprez something shot on R3d, but edited in proxy mode.