- Posts: 7
- Joined: Mon Apr 15, 2024 11:57 pm
- Real Name: David El-Melky
EMDave wrote:Dermot Shane wrote:Apple's call not allow BMD to licence, BMD are passengers on this ship
from Apple's viewpoint they have to ask themselves:
what do we gain by licenceing to BMD? - guess the answer so far is "not enough"
what do we lose by licenceing to BMD? - guess the answer so far is "too much"
what do we gain by not licenceing to BMD? - guess the answer so far is "hardware sales"
what do we lose by not licenceing to BMD? - guess the answer so far is "nothing"
the decision to not licence drives sales of Apple hardware
How come they don't think like that towards VEGAS PRO and Fusion Studio?
They are 2 niche examples. Adobe is the huge mainstream Windows product range that stands out. Why has Premiere Pro had prores encoding since 2019, could the adobe licencing contract be the reason why Resolve doesn't have prores ?
Maybe BMD could have implemented Prores encoding years ago but won't pay the licencing fee that Adobe did, it doesn't make economic sense on a non subscription model.