The primary market is as a camera monitor and recorder, after all the main picture on the product page is just that.
I use it differently, as a hdmi screen capture (in which it works exceptionally well).
The VA already has support for the standard 4K resolutions and switching to a display that correlates to this would solve the problem that I mentioned. If I can avoid that it would be good, hence my request for 3440x1440 ... to be frank, I know this is a long shot
I'll probably end up switching monitors but if it can be done easily in the firmware as a product update, then why not.
I think there is potentially a market for these products outside of camera monitors/recorders and yep, that market in this respect would most likely be gaming. The Elgato products are popular in this space but in comparison, apart from the cost factor, I think BMD has the edge.