Uli Plank wrote:It is to be expected that Windows has more issues. Apple has tight control over both hard- and software, while the number of possible combinations for PC is endless, including drivers. I'd even go so far that Apple would have long disappeared from the computer market if it were not for this advantage.
Apple still exists in the computer market because of a $150M Microsoft in 1997, which practically saved them.
macOS market share hasn't really increased markedly. It's been fairly static. User numbers are growing as the market grows, but they aren't making huge inroads on Windows... So, a lot of their sales come from customer loyalty, which happens with any brand.
They've seen more success in the Mobile and Tablet market, which is why they've put so much effort into iPads and iOS. Subsidies and Leasing plans have a lot to do with this, which is why iOS has really share in markets like the United States (where these things are common).
The "Apple Hardware/Software Integration" is more fiction than fact, in reality. It does work well for marketing, though. Premiere Pro runs better on Windows, and is kind of a counter to that argument if you're going to start extending it out to 3rd party applications!