Fri Jan 31, 2025 3:06 pm
Blackmagic Design today announced that luxury clothing brand Helmut Lang’s Resort 2025 campaign was shot with Blackmagic PYXIS 6K digital film camera by photographer and director Philipp Paulus.
Inspired by New York City’s Riverside Drive and the park close to it, the campaign was shot on the Upper West Side on the busy city streets. With the collection including 34 different looks, Paulus was tasked with delivering three 45 second films combining key looks and one 15 second clip for each look.
“The PYXIS was especially useful for this project because it offered the greatest flexibility in framing, allowing me to shoot seamlessly in both vertical and horizontal orientations while being fully rigged out,” began Paulus. “We were shooting on New York City streets, and depending on our environment, we wanted certain scenes in both formats for different deliverables. Due to its box form factor and rigging possibilities, PYXIS can simply be turned on its side for a vertical shot without having to modify any rigging solutions.”
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0250129-01
Inspired by New York City’s Riverside Drive and the park close to it, the campaign was shot on the Upper West Side on the busy city streets. With the collection including 34 different looks, Paulus was tasked with delivering three 45 second films combining key looks and one 15 second clip for each look.
“The PYXIS was especially useful for this project because it offered the greatest flexibility in framing, allowing me to shoot seamlessly in both vertical and horizontal orientations while being fully rigged out,” began Paulus. “We were shooting on New York City streets, and depending on our environment, we wanted certain scenes in both formats for different deliverables. Due to its box form factor and rigging possibilities, PYXIS can simply be turned on its side for a vertical shot without having to modify any rigging solutions.”
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0250129-01