ProBalance’s New Stay Home PSA Uses Blackmagic Design

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Kerry de Boer

Blackmagic Design

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ProBalance’s New Stay Home PSA Uses Blackmagic Design

PostFri May 08, 2020 2:33 pm

Blackmagic Design today announced the new ProBalance PSA “Stay Home” was shot by Clio Award winning director Kiran Koshy using a Blackmagic Pocket Cinema Camera. Koshy shot the PSA in his own backyard using his family dog Nigel and young daughter as talent, and worked with nearby colorist Charles Gerstner using DaVinci Resolve to grade the final spot.

Based in Long Beach, CA. and former agency creative director, now commercial director, Koshy had worked with a number of Asian brands in the past. Malaysian pet food brand ProBalance approached Koshy through his production company in Kuala Lumpur, Directors Think Tank, in mid-March to shoot the PSA even though they knew he would be unable to shoot outside of his home.

Working with creative agency Imaginary Friends and Directors Think Tank, “Stay Home” focuses on a patient dog teaching the importance of staying at home and practicing social distancing. The spot shows the dog in a Western style standoff with his human companion, who he teaches to sit and stay safe.

To learn more, please visit: https://www.blackmagicdesign.com/media/ ... 0200508-01

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