Wüsthof Broadcasts Livestream Series with Blackmagic Design

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Kerry de Boer

Blackmagic Design

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Wüsthof Broadcasts Livestream Series with Blackmagic Design

PostThu Jun 18, 2020 12:47 pm

Blackmagic Design today announced that professional knife manufacturer, WÜSTHOF, created a specialist live streaming series, relying on URSA Mini Pro G2, Blackmagic Pocket Cinema Camera 6K and ATEM Television Studio Pro HD, to reach fans across the globe during the Covid-19 lockdown.

Delivered from inception by production agency HerzbergMedia, the thirteen part Cutting Academy helped viewers develop their kitchen knife skills. Each show featured celebrity guest chef René Steinbach, who delivered live practical demonstrations, as well as Viola Wüsthof of the Wüsthof family, who shared guidance on sharpening and caring for professional kitchen knives. The content was available through Facebook Live and the brand’s YouTube channel, with audiences encouraged to comment and ask questions.

“The lockdown kickstarted a massive surge in the number of brands streaming content online. Although there were lots of cookery shows, we hadn’t seen anyone taking on practical cutting skills. With 200 years of experience, we knew WÜSTHOF was in the perfect position to share its expertise,” explains Jens Harald Herzberg, owner of HerzbergMedia. “We developed the premise of the series, then worked with the Wüsthof family to get production up and running.”

To learn more, please visit: https://www.blackmagicdesign.com/media/ ... 0200618-01

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