Global Event SHEIN Together Streamed with Blackmagic Design

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Kerry de Boer

Blackmagic Design

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Global Event SHEIN Together Streamed with Blackmagic Design

PostWed Jun 24, 2020 1:01 pm

Blackmagic Design today announced that its Pocket Cinema Camera 6K and URSA Mini Pro 4.6K G2 cameras, Blackmagic Web Presenters and more were used to stream SHEIN Together, a virtual showcase that combined music with beauty and fashion to benefit COVID-19 relief. Streamed exclusively on the SHEIN app to 1.6 million viewers, the event featured musical performances by Katy Perry, Lil Nas X, Rita Ora and Doja Cat, as well as appearances by Hailey Beiber, Madeline Petsch, Tyler Cameron and more.

SHEIN is an international B2C fast fashion ecommerce platform offering women's wear, men's apparel, children's clothes, accessories, shoes, bags and other fashion items. From May 4 through May 11, 2020, SHEIN donated all proceeds from its SHEIN Together apparel, as well as an additional $100,000 to the COVID-19 Solidarity Response Fund for the WHO, which supports global efforts to prevent, detect and respond to the pandemic.

Noah Clark, CEO of Los Angeles based video production company and creative content agency Station 22, was tasked with producing the four hour streaming event, which was hosted by E! News' "The Rundown" host Erin Lim and online personality Sheela Awe, and featured top performers in music, beauty and fashion.

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