Kia Motors America Emmy's Spot Uses Blackmagic 12K Cameras

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Kerry de Boer

Blackmagic Design

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Kia Motors America Emmy's Spot Uses Blackmagic 12K Cameras

PostMon Oct 12, 2020 1:46 pm

Blackmagic Design announced today that the Kia Motors America spot titled “Emmys® Delivery Training,” created as the introduction to the 72nd Emmy Awards broadcast, was shot entirely with Blackmagic Design cameras, and is one of the first projects shot extensively using the new Blackmagic URSA Mini Pro 12K camera.

Cinematographer Vance Burberry is no stranger to complex and challenging projects. His career covers a wide range of commercial, documentary and narrative projects, including an expertise in underwater photography. Burberry has come to trust Blackmagic cameras in each of these settings. But when tasked with shooting the Kia spot, an extended, light hearted story revolving around delivering the classic Emmy statuette (or Emmy statuettes) to winners during the 2020 pandemic, he knew he would be challenged for time, and needed to provide extensive coverage in a number of challenging settings, all within a single day shoot.

“The director for the project, Glenn F Clements, and I made contact on Thursday and we needed to shoot that Monday,” said Burberry. “The spot would then need to turn around for finishing and delivery by the end of the week.”

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