Tue May 25, 2021 6:58 pm
Blackmagic Design today announced that video content for fashion brand SMYTHE’s new fall collection was shot with an URSA Mini Pro 12K digital film camera in Blackmagic RAW. The content, which will be used for the contemporary clothing brand’s advertising, website and social media, was also graded using DaVinci Resolve Studio.
Founded in 2004 by Andrea Lenczner and Christie Smythe, SMYTHE has expanded beyond its flagship line of blazers to a full ready to wear collection. Ian Morris, founder of Toronto, ON based boutique production company IMVideo, has been working with SMYTHE for more than two years and regularly relies on his Blackmagic Design cameras, including two Pocket Cinema Camera 4Ks and now the URSA Mini Pro 12K, to capture the collections.
“SMYTHE is about advanced styling, methodical tailoring and impeccable construction, and the clothing is designed to embolden the women who wear it,” said Lenczner, SMYTHE. “We need to ensure that our visuals reflect our strong luxury and design elements and showcase even the smallest details.”
To learn more, please visit: https://www.blackmagicdesign.com/media/ ... 0210525-01
Founded in 2004 by Andrea Lenczner and Christie Smythe, SMYTHE has expanded beyond its flagship line of blazers to a full ready to wear collection. Ian Morris, founder of Toronto, ON based boutique production company IMVideo, has been working with SMYTHE for more than two years and regularly relies on his Blackmagic Design cameras, including two Pocket Cinema Camera 4Ks and now the URSA Mini Pro 12K, to capture the collections.
“SMYTHE is about advanced styling, methodical tailoring and impeccable construction, and the clothing is designed to embolden the women who wear it,” said Lenczner, SMYTHE. “We need to ensure that our visuals reflect our strong luxury and design elements and showcase even the smallest details.”
To learn more, please visit: https://www.blackmagicdesign.com/media/ ... 0210525-01