Singapore By Stream Twitch Campaign Uses ATEM Mini Extreme

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Kerry de Boer

Blackmagic Design

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Singapore By Stream Twitch Campaign Uses ATEM Mini Extreme

PostWed Jun 30, 2021 1:43 pm

Blackmagic Design has announced that the Singapore Tourism Board’s recent ‘Singapore By Stream’ live Twitch campaign used ATEM Mini Extreme to live switch and mix audio for the multicamera streams. The unique livestreams allowed viewers to choose the destinations and see Singapore through the eyes of a local taxi driver, with switching of the four camera stream being done in the backseat of the taxi.

Aiming to remind people about the magic of Singapore through the eyes of the people who know Singapore’s streets almost better than anyone, the taxi drivers, ‘Singapore by Stream’ was a four stream campaign created by the TBWA\Chiat\Day NY advertising agency, with Bolt providing production support out of Singapore. Created to be like a choose your own adventure instead of a simple virtual taxi ride, viewers were able to interact live with the host and taxi driver to ask questions and even request places to go to.

Each stream included four cameras in and around the taxi, along with interactive maps and other graphics shown on the stream. Production for the streams was done by Singapore’s hybrid advertising/production agency, Breed, along with The Flying Kick Asia, who designed and provided livestream technical support. Switching was done by The Flying Kick Asia’s Ryan Leau, who was assisted by Benjamin Yam, who were in the the back seat controlling the ATEM Mini Extreme using ATEM Software Control.

To learn more: https://www.blackmagicdesign.com/media/ ... 0210624-01

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