Fender Uses Pocket Cinema Camera 6K and ATEM Mini Pro

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Kerry de Boer

Blackmagic Design

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Fender Uses Pocket Cinema Camera 6K and ATEM Mini Pro

PostThu Jul 22, 2021 2:49 pm

Blackmagic Design today announced that leading musical instrument manufacturer Fender has outfitted its new studios with Pocket Cinema Camera 6Ks and ATEM Mini Pro live production switchers. The implementation comes as part of an in house production upgrade at Fender’s digital studio in Hollywood, Calif. to create a cinema quality, broadcast style ecosystem and remote workflow for its live streamed and prerecorded content.

The bulk of production is focused on shooting lessons for the Fender Play® platform, the complete learning app for acoustic and electric guitar, bass and ukulele. Along with producing various spots and additional promotional material, they have a packed schedule. Now averaging one hundred videos per month, the Fender Play® studio has produced over 700 videos since going live.

Each Fender Play® studio setup features Pocket Cinema Camera 6Ks, which feed into ATEM Mini Pros. MultiDock 10Gs are used for tethered recording, while SmartView Duo and SmartView 4K monitors, along with a MultiView 4, are used for reference.

To learn more, please visit: https://www.blackmagicdesign.com/media/ ... 0210722-02

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