Tom Ford Online Promotions Streamed with Blackmagic Design

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Kerry de Boer

Blackmagic Design

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Tom Ford Online Promotions Streamed with Blackmagic Design

PostThu Jul 22, 2021 2:54 pm

Blackmagic Design today announced that Shanghai based Chuangyang Culture provided live streaming services for international luxury brand Tom Ford using a Blackmagic Design live production workflow made up of URSA Broadcasts, ATEM Television Studio Pro 4K and DeckLink 4K SDI.

The streams, which added up to 1,500 hours, with 12 hours per day on average, went smoothly without glitch, on Taobao Live, Chinese ecommerce giant Alibaba’s live streaming platform, and managed to present the high image quality required by the client to represent its high end brand at a low data rate.

Chuangyang Culture offers a variety of services including creative design, short form video creation, live streaming to its clients, such as GAC Group, fliggy.com, Douyu, Huya, Netease Games.

To learn more, please visit: https://www.blackmagicdesign.com/media/ ... 0210722-01

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