Thu Jul 07, 2022 6:16 pm
Blackmagic Design today announced that a new international commercial for Nokian Tyres was shot using a range of Blackmagic Design cameras, including the Blackmagic URSA Mini Pro 12K digital film camera, to capture the action in, around and even underneath fast moving cars. Titled “Alive,” the spot focuses on how the tires are meant for extreme and high octane use in almost all environments, with Blackmagic Design cameras attached to vehicles as they sped over sand dunes, through mud and across snowy terrain.
“We shot across the state of Utah, all in vastly different, unique and challenging environments, capturing everything from Swing Arm City, which is a clay playground for off road motorsports, to the Uinta National Forest and Uinta Mountains during a snowstorm, and out near the Bonneville Salt Flats and Knolls Recreation Area for dirt and dune shots,” said DP Sam Sargeant. “These elements all pushed our limits in which ways we could shoot, but we just went for it and relied on the cameras to withstand the elements. They worked in the frigid cold, in extremely dusty and windy environments, in the snow, dirt, mud, on the car, in the car, and even underneath the car.”
To capture the action, Sargeant used an URSA Mini Pro 12K as the A camera primarily attached to the pursuit vehicle, with Blackmagic Pocket Cinema Camera 6K Pro and Blackmagic Pocket Cinema Camera 4K digital film cameras capturing shots inside the main vehicle, as well as rigged externally on the car from the tires up, and underneath tire level.
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0220707-01
“We shot across the state of Utah, all in vastly different, unique and challenging environments, capturing everything from Swing Arm City, which is a clay playground for off road motorsports, to the Uinta National Forest and Uinta Mountains during a snowstorm, and out near the Bonneville Salt Flats and Knolls Recreation Area for dirt and dune shots,” said DP Sam Sargeant. “These elements all pushed our limits in which ways we could shoot, but we just went for it and relied on the cameras to withstand the elements. They worked in the frigid cold, in extremely dusty and windy environments, in the snow, dirt, mud, on the car, in the car, and even underneath the car.”
To capture the action, Sargeant used an URSA Mini Pro 12K as the A camera primarily attached to the pursuit vehicle, with Blackmagic Pocket Cinema Camera 6K Pro and Blackmagic Pocket Cinema Camera 4K digital film cameras capturing shots inside the main vehicle, as well as rigged externally on the car from the tires up, and underneath tire level.
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0220707-01