FlexScreen Harnesses Digital Marketing w/ Blackmagic Design

Get all your news and announcements here!
  • Author
  • Message
Offline

Grace McInnis

Blackmagic Design

  • Posts: 283
  • Joined: Mon Apr 18, 2022 1:17 pm
  • Real Name: Grace McInnis

FlexScreen Harnesses Digital Marketing w/ Blackmagic Design

PostTue Oct 18, 2022 6:34 pm

Blackmagic Design today announced that design and digital marketing agency Reflex Brands and its parent company FlexScreen rely on live production, streaming, content creation and post workflows built around Blackmagic Design. Reflex Brands utilizes Blackmagic Design equipment to create high quality video marketing for FlexScreen, attracting the attention of ABC's hit business reality series “Shark Tank,” which featured the flexible window screen company on the show.

“Early on, FlexScreen Inventor and CEO Joe Altieri needed to get the word out about the company but wanted to do it in a creative and cost effective way. The clear choice was social media,” explained Nicolas DeSarno, director of Reflex Brands and project manager at FlexScreen.

According to DeSarno, whose background is in videography, what started with just an iPhone and a point and shoot workflow quickly evolved into the creation of Reflex Brands and an end to end video production workflow based around a full suite of Blackmagic Design elements. The company now relies on Blackmagic Pocket Cinema Camera 6K Pro digital films cameras, DaVinci Resolve Studio post production software for color grading and editing, several models of ATEM Mini live production switchers, HyperDeck Studio HD Mini recorders, Blackmagic Web Presenter HD streaming solutions and more.

For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0221018-01

Return to Announcements

Who is online

Users browsing this forum: No registered users and 11 guests