Wed Feb 28, 2024 9:07 pm
“Motion is what makes potential customers stop scrolling,” noted photographer and director Philipp Paulus.
“Since the introduction of DSLR filmmaking and the rise of Instagram, which coincidentally happened at the same time, photographers have been experimenting with video. At a slower rate at first, but to a point that now in 2024, no fashion campaign is stills only. It actually feels the opposite, as a lot of campaigns have a film as their hero and supplement with photos. Which if you think about it is just natural for fashion, as you want to see the collection moving and in motion to imagine what it would be like to wear the clothes,” he added.
Paulus assisted three photographers full time for 10 years before making the step to build his own portfolio in 2022. His clients now include luxury fashion and jewelry brands such as Helmut Lang, Peter Do, Banana Republic, Bergdorf Goodman and Cartier.
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0240228-02
“Since the introduction of DSLR filmmaking and the rise of Instagram, which coincidentally happened at the same time, photographers have been experimenting with video. At a slower rate at first, but to a point that now in 2024, no fashion campaign is stills only. It actually feels the opposite, as a lot of campaigns have a film as their hero and supplement with photos. Which if you think about it is just natural for fashion, as you want to see the collection moving and in motion to imagine what it would be like to wear the clothes,” he added.
Paulus assisted three photographers full time for 10 years before making the step to build his own portfolio in 2022. His clients now include luxury fashion and jewelry brands such as Helmut Lang, Peter Do, Banana Republic, Bergdorf Goodman and Cartier.
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0240228-02