Blackmagic Design today announced that J SPORTS Corporation has adopted a Blackmagic Design workflow for its on demand streaming division, utilizing it for daily content streaming and sports broadcasting. The workflow includes a number of Blackmagic Design products, such as ATEM 1 M/E Production Studio 4K live production switcher, Smart Videohub routers, Teranex AV converters, and more.
J SPORTS operates as sports television network in Japan, managing four sports channels. In addition to television broadcasts of domestic and international sporting events, the company engages in various sports related businesses, such as streaming through “J SPORTS On Demand” and the sale of sporting goods in its online shop.
“In 2022, we built our streaming system in conjunction with an office relocation. Previously, we used a combined system for television broadcasting and on demand streaming. However, due to changes in viewers’ lifestyles, we currently deliver about 90% of our television broadcasting content through streaming. As the number of streaming only content has increased, we decided it would be better to separate the divisions. Besides the television broadcasting subsystem, we constructed a dedicated subsystem for streaming,” explained Yuichiro Waki, head of production technology, technical department for J SPORTS.
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