Wed Apr 30, 2025 5:19 pm
Blackmagic Design today announced that CAD Studios, a Philippines based creative video agency specializing in beauty, fashion and lifestyle content, captured the “New Wave” makeup commercial for leading cosmetics brand Careline with Blackmagic URSA Cine 12K LF and Blackmagic PYXIS 6K digital film cameras. The spot was also graded in DaVinci Resolve Studio.
“‘New Wave’ is dedicated to showcasing Careline’s hottest product for the coolest generation,” explained Director April Duran. “We emphasized the power of young and talented dancers, collaborating with the country’s finest dancers and World Hip Hop Champions A-Team, to illuminate the versatility of the product through diverse dancing.”
“We went into the camera selection process knowing that we needed to deliver both 16:9 and 9:16 aspect ratios for a 30 second digital ad in 4K,” noted DP Ian Guevara. “URSA Cine’s large format, combined with its 12K resolution, allowed us to capture both aspect ratios without compromising the framing, especially as we had limited time to shoot the entire storyboard.”
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0250430-01
“‘New Wave’ is dedicated to showcasing Careline’s hottest product for the coolest generation,” explained Director April Duran. “We emphasized the power of young and talented dancers, collaborating with the country’s finest dancers and World Hip Hop Champions A-Team, to illuminate the versatility of the product through diverse dancing.”
“We went into the camera selection process knowing that we needed to deliver both 16:9 and 9:16 aspect ratios for a 30 second digital ad in 4K,” noted DP Ian Guevara. “URSA Cine’s large format, combined with its 12K resolution, allowed us to capture both aspect ratios without compromising the framing, especially as we had limited time to shoot the entire storyboard.”
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0250430-01