WeatherTech’s Superbowl Ad Shot w/ Blackmagic URSA Cine 12K
Posted: Tue Jul 29, 2025 7:49 pmBlackmagic Design today announced that David Weldon used Blackmagic URSA Cine 12K LF to shoot a dramatic car jump scene in WeatherTech’s popular Superbowl commercial “Whatever Comes Your Way.” The scene was shot at 224fps at 8K, taking advantage of the URSA Cine 12K LF’s to shoot in 12K, 8K and 4K all at the same sensor size without any sort of cropping in and downsampling.
WeatherTech, a maker of quality auto, home and pet products, has been a long time Superbowl advertiser. This year’s “Whatever Comes Your Way” commercial was one of the most talked about from the game, featuring a number of car stunts as four senior women go for a joyride in a 1963 Lincoln Continental and flirt with passing drivers, tag trucks with graffiti and scandalize youth along the way. Ultimately their car is protected by WeatherTech floor mats.
The commercial was shot by cinematographer David Weldon and directed by Joseph Kahn. The two have worked together on more than 200 projects in the past, including Kahn's latest feature film "ICK" to music videos for Taylor Swift, and Weldon was familiar with how Kahn approaches each shoot needing the creative freedom to change and add in the moment.
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0250721-01
WeatherTech, a maker of quality auto, home and pet products, has been a long time Superbowl advertiser. This year’s “Whatever Comes Your Way” commercial was one of the most talked about from the game, featuring a number of car stunts as four senior women go for a joyride in a 1963 Lincoln Continental and flirt with passing drivers, tag trucks with graffiti and scandalize youth along the way. Ultimately their car is protected by WeatherTech floor mats.
The commercial was shot by cinematographer David Weldon and directed by Joseph Kahn. The two have worked together on more than 200 projects in the past, including Kahn's latest feature film "ICK" to music videos for Taylor Swift, and Weldon was familiar with how Kahn approaches each shoot needing the creative freedom to change and add in the moment.
For more information, please visit: https://www.blackmagicdesign.com/media/ ... 0250721-01