Vacheron Constantin Promos Shot with Pocket Cinema Camera

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Kerry de Boer

Blackmagic Design

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Vacheron Constantin Promos Shot with Pocket Cinema Camera

PostThu Feb 26, 2015 3:01 pm

Blackmagic Design today announced that the Blackmagic Pocket Cinema Camera was used to shoot “Watches & Wonders” promotional videos for Swiss luxury watch maker Vacheron Constantin. These promos were produced by Verawom, a leading social creative company based in Shanghai and part of digital media and communications firm Dentsu Aegis Network.

The four promos produced for Vacheron Constantin feature special guest interviews and product displays at Watches & Wonders 2014, the second edition of the Asia Haute Horlogerie (Fine Watchmaking) Exhibition in Hong Kong. The exhibition provides the latest information on the luxury watch maker and showcase its exceptional new models that combine technical mastery and aesthetic elegance. The four promos were completed within three days by a one man crew consisting of director Yu Gang.

This was the third time that Yu Gang shot exhibition promos for Vacheron Constantin. Based on his experience filming the previous two projects, he was well prepared for his third opportunity. “All of the equipment for the promos were taken from the Jiangsu province to Hong Kong, so every piece of equipment had to be perfect,” Yu said. “For the previous two exhibitions, I shot with a DSLR camera, which was portable but the image quality was not good enough. The Blackmagic Pocket Cinema Camera features both a compact design and excellent image quality, so I decided to use it this time.”

To learn more, please visit: https://www.blackmagicdesign.com/press/ ... 0150226-01

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