Citruss World of Shopping Broadcasts with URSA Broadcast

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Kerry de Boer

Blackmagic Design

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Citruss World of Shopping Broadcasts with URSA Broadcast

PostTue Feb 19, 2019 3:50 pm

Blackmagic Design today announced that Dubai based satellite channel, Citruss World of Shopping, has implemented a 4K production and live broadcast solution featuring the URSA Broadcast with ATEM Camera Control Panel, and ATEM 4 M/E Broadcast Studio 4K switcher.

To support continued growth and increase production capabilities, Citruss has relocated to larger facilities in Dubai Studio City. The 4K ready broadcast gallery, and two new studios, were built around a 12G-SDI network infrastructure with the help of systems integrator United Broadcast & Media (UBMS).

With daily spots on Nilesat, Arabsat and MBC4, Citruss typically films between eight and nine different product segments on any given day with the two studio spaces in constant rotation, and has now acquired eight URSA Broadcasts with Blackmagic Studio Viewfinders.

To learn more, please visit: ... 0190218-01

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