- Posts: 1453
- Joined: Thu Aug 15, 2013 3:40 pm
I hope they don't boot me for saying this, but I think this would be amazing. I both love and hate BM for the same reason: it's cheap. Their cameras are super inexpensive which is great but their build quality is not good (besides the amazing LCDs) and their products aren't innovative. Their form factors are just weird. I don't know if their pockets were designed by shoe designers. And why are they charging for an LCD screen on the SIDE of the Pyxis LOL?? I've never seen anyone operate their camera at a 90 degree angle. Apple's advanced engineering capabilities and their world-class designs would make some out-of-this-world cameras. Of course none of that matters if this means the costs rise to be on par with Red because the Red name alone will win the day. Apple would have to keep the cost somewhere between current BM and Red. Heck, maybe iphone 17 will have an Ursa cine sensor. I can already hear Tim Cook saying, "This is the best camera Apple has ever released." Every year. Still not the second best.
On the software side, having essentially unlimited funding for R&D and especially testing would make Resolve so much better. I get what they're going for but as a loss leader, Resolve is always just close to being great. The number of bugs that just won't go away make the software almost unbearable to work with. The company's secrecy only compounds this and their inability to be able to afford to program the bugs out compounds it even more. I'm fine with Apple charging a licensing fee as long as it means the bugs get squashed and the AI and speed beats Adobe. I've also been saying for years that I'm fine with BM doing the same thing but of course they think that they're on the right track so they won't listen to suggestions. There is concern that Apple will steer Resolve towards being Mac only so if they play that game, Resolve will die. Macs are nice and all but you don't get the brute processing power of a 4090 or (soon) 5090 with a Mac. Plus their hardware is so proprietary and locked in that it's a turn off to many.
As for the I/O devices, it would probably make sense to keep those as BM products. They are a good name in that department. Plus, Apple is in the game of quantity and they just won't move a million rack devices a year.