Charging a fee to attend Cine Gear LA.

A sign of the times.

A fee to attend Cine Gear in LA.

Here, most of the events were free till last year. This is happening as strategy to manage the crowd and have only those people who are serious in business. The organisers learnt their lessons from Auto Shows where crowd does not mean the sale of car in future. Most of the events charge small fee for entry pass.

This even is vendor sponsored. Why are they charging now? I always attend and this was one way we get a chance to handle the new products but charging… hmmm that gives a pause.