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I recently just watched a video from matteo bertoli about the ursa mini pro 12k. and that video made me fall in love with my 12k again, and made me angry. He's right blackmagic did a terrible job advertising this camera. This camera is amazing, and it's on par with an alexa mini LF. If you look at the product page they hyped up the G2 pro, but the 12k is dull and boring. Blackmagic you made a sensor that has equal green, red, and blue, not to mention this is an in house sensor your first in house sensor! That's huge! Forget the 12k for a second, you can do 8K at 120fps! 120 FRAMES PER SECOND, and then 12k at 60fps. The 8K 120 is mentioned in the beginning. But it's in regular text, something like that needs to be in a heading, so it can grab people's attention. The way you advertised the 12k and G2 is weird. You make it seem like the 12k doesn't have nd filters, or is not capable of 120fps, especially by looking at the price difference. Yea people can click on the products and view more. But you want to grab people's attention. Yall focus a lot on the 12k but there are other things that make this camera amazing. I downloaded John Brawley's footage and those are amazing to color grade. Yall need to take a page from aputure's way of advertising, their videos always get me hyped. Yall have amazing products, yall need to start pushing the hype.
matteo video:
![](https://i.ytimg.com/vi/UXHKsQ8MkIw/hqdefault.jpg)
Alexa Mini LF vs Ursa 12K Pro
![](https://i.ytimg.com/vi/KfbIt05sNxA/hqdefault.jpg)
matteo video:
![](https://i.ytimg.com/vi/UXHKsQ8MkIw/hqdefault.jpg)
Alexa Mini LF vs Ursa 12K Pro
![](https://i.ytimg.com/vi/KfbIt05sNxA/hqdefault.jpg)