Darko Djerich wrote:Cine 12k is on another level, does not even try to compete with ALEXA, it has its own unique look that Alexa cannot even touch… One thing, I wish they really changed is the name.. different league all together.
Of course, it's use in the field and overall reliability, this is something that time Cine 12k will need to earn, time will tell, but footage is just insane.
Interesting observation, Darko. I noticed what you did in that post and I think it’s valid and may point to a new direction. Just in the last day or so, I’ve also stopped with my normal anal adherence to full and accurate camera names.
This transition was aided by the camera name Pyxis. No longer long and cumbersome names like the Pocket Cinema Camera 6K Pro Gen X. Just Pyxis, that says it all.
Well I used to say URSA Cine 12K, but now I find that URSA has baggage. It began with the original URSA to describe that ‘bear’ of a camera that weighed 16.5 pounds (even though it was lighter than the popular ARRI I believe), it was clearly a beast compared to the original svelte Pocket and the odd original 2.5K crushed box camera.
So there it is, hiding in plain sight as the expression goes. The new brand for the new high resolution cameras is Cine (or should it be Ciné?). URSA doesn’t need to be there with its old connotations. Give it up BMD, time to move on with a brand that’s like a coup with its elegant conceptual revolution. Yes, yes, we know the Venice is a terrific brand for a great product. But Cine is our new brand for these new cameras Cine 12K, Cine 17K, (and Cine Immersive?). And I vote for inclusion of the accent, Ciné.
Start registering your Ciné trademarks boys and girls, before it’s hijacked by Nikon Red. You have been warned.