Rakesh Malik wrote:Getting funding is the biggest challenge right now, but while the economy across the board is down, the demand for content is growing unabated, so it's a matter of finding the market and the investors.
Black Magic will not make a dent in the Alexa/Venice market, but that's irrelevant; it's the indies that will rule the future, and there the competition is the hybrids, Red, Kinefinity, and the upcoming Eterna, none of which can match either 12K camera in terms of features, production readiness, nor price/performance.
The catch is that most indie filmmakers will find a way to make even the 12K look mediocre with their lack of talent, then blame the camera for their lack of talent in typical influencer style, which won't do wonders for BMD's marketing -- that hurt Red for a while also, for the same reason.
However, in the hands of those who know what they're doing and know how to light and frame shots, the 12Ks are going to be extremely liberating, and for those who know both lighting and VFX, it's going to be bind-moggling.
Black Magic has always shaken the industry up, but I don't think anyone is ready for this one. Except the few who are jumping at the 12Ks right, whether the Ursa Cine or the Pyxis.
Until then we should keep complaining about the insane data rates of 12K footage and then smack the entire industry upside the head with indie films that make the Marvel drivel look like amateur hour, which given how thoroughly the Marvel film directors screw up the VFX crews' work won't actually be all that hard.
I mean, I've seen a lot of terribly shot footage from the Arri Alexa and numerous Red cameras. It does come down to the skill of the people behind the camera. And, well even the best camera in the world won't fix bad artistry.
So will we some pretty bad footage shot on the 12K? More than likely. However, we'll also see a ton of amazing footage. It all comes down to the talent behind the camera.
I've been working for the past week plus on a corporate job on the Canon C200s. And, well, I long for my URSA Cine 12K. Or any BMD camera. I have so many complaints about the Canon cameras. But more than anything I've been appreciative of the features Blackmagic put into their cameras.
Blackmagic is poised to make a dent into the indie cinema world for sure. Yet, I'm very curious where they take things for broadcast and corporate with this sensor technology. After all Blackmagic makes a ton of great broadcast gear to support their cameras.
IBC 2025 should be very interesting. And, I'm curious if they could be the first ones to do a proper digital IMAX sensor in the form of an URSA Cine 24K. That may be a NAB 2026 reveal.