I admire BMD, they have been one of the best disruptive catalysts to the cinema camera market that all independent filmmakers have been waiting for.
Now other companies like Kinefinity are also waking up to this market.
Who do BMD camera division mainly cater to? People who were using DSLR's with Magic Lantern, or any other such similar setups, wanting to ride higher up in the technology curve but could not afford it. They saw a need in the market and decided to cater to it.
BMCC, BMPCC, BMPC4K, URSA, URSA Mini 4K, URSA Mini 4.6K
The progression is right there. Each iteration is the most affordable option available in the market, which is not high enough to be considered PRO, but not low enough (in terms of picture quality & features) to fall back into DSLR range.
I do not see any dishonesty. They are just acting according to the circumstances into which they have been thrown. Most of their anticipated customer base are entry-level filmmakers / students / hobbyists looking for an affordable solution to start off with. That segment can also be filled with semi-professionals (event shooters, weddings, documentary, independent filmmakers, etc.) who also cannot afford the high end products and their premium prices so, like me, cheer the only company that is lifting them into the technology curve they wish to be at.
There are also those rare professionals that will come to check out what they are offering because of all the noise they are generating, but having experienced the unreliable track record of BMD's products on the field have now completely shied away. A few stick around, hoping the next iteration will fulfill their want. But, by the time the next iteration comes along, the market has already moved along and BMD is still scrambling to fix issues from earlier cinema camera products.
Meanwhile, the hamster wheel spins on.
This last group (who are a small minority in regards to BMD's camera market customer base) are the ones that frequent these forums.
There is a thread, from perhaps an earlier DSLR user that had just invested in a BMD product: "Serious Crop Issue", that should give you an idea of how well researched and experienced most of the users BMD is expecting to cater to are. So when the BMD reps are stating at NAB that they have not received too many complaints from their customers, perhaps in a certain way they were being honest. Us pixel peepers might not be the majority customer base.
Once again this is just a story I am telling, if you agree with it, maybe there is some truth to it? If you don't no issues either, take it for its entertainment "outlandish" value
