rick.lang wrote:My take on that is that some indies with any kind of a budget are spending their precious budget renting ARRI gear because they are desperately seeking general industry approval, recognition, and RESPECT by the camera they’ve selected.
My theory regarding he popularity of FX3/FX9 is that they're so compact and easy; on the verticals some of the camera operators are using the camera's autofocus to pull focus, which I think is due to having two cameras but only one camera crew, meaning only on 1st AC between the two.
Also, there's the press of "The Creator" using FX3s, combined with the fact that the FX3s are so inexpensive and compact and power efficient, even though they require external recorders for raw.
That selection is not based only on image quality regardless of what they might say if challenged. It’s perfectly fair if they site the ARRI support they’ll receive if it’s needed, except two BMD cameras might cost less than they’ll spend on ARRI. BMD is making inroads with select DOPs finding the Cine 12K impressive; it’s too early to judge reliability or support for the new cameras.
That and also familiarity. Even Hallmarks use Venice cameras around here. And hardly anyone here even seems to be aware of Black Magic outside of a few videographers. I've been a bit surprised by how rare BMD cameras are here.
If the Cine 12K and Pyxis 12 produce a virtually identical image, and the cameras can be rigged to meet or exceed the needs of the DOPs, at some point the lightbulb will turn on. I remember when RED was showered with respect by indies and BMD may yet have their day in a year or two with a few champions.
I honestly don't think it's going to take that long for people to start noticing. If they were the first BMD cameras then yes, but they've been around for long enough that I think the only barrier left is that BMD hasn't had a truly high end production camera system in the past; it's always been perceived as a great camera to get started with until you can move up in the world to higher end options with more features like 240+ FPS recording options, etc.
Hollywood won’t lead any charge though as everyone wants to earn respect by getting approvals for larger and larger budgets. There are few people concerned about reducing their budgets. A couple of cameras saving them tens of thousands of dollars just doesn’t matter, sadly.
That's true, but Hollywood is dying.
Seems to me BMD is staying true to their DNA to be a disruptor. And they appear to be adding more effort to find champions and save the rest of us precious dollars while producing beautiful work. The next four years are going to difficult for everyone so I may underestimating the appetite for saving dollars wherever a studio can to compensate for the pervasive economic uncertainty for all. I hope I’m wrong. Happy to have James Cameron shoot his final epic with BMD cameras.
Cameron is also a bit of a maverick, so I can see that happening.
But I think the next four years are going to be... interesting. I mean, Hollywood is dying but the demand for content is growing. Plus recessions drive demand for content up, rather than down. It's a lot more common in the indie world for a director/producer to hire a DoP who owns a camera package and then go to Sunbelt or Cinelease or Sparky's and rent a 1-ton grip truck that includes a Fisher dolly, or hire an independent gaffer with a 1-ton grip truck and pay them a kit fee + salary.
IMO the Pyxis 12K, once it reaches critical mass of visibility, is going to steamroll Komodo and Komodo-X, and the next step up in Red's line is $20K for the body.