Mon Jan 28, 2013 11:55 pm
Just throwing this out into the conversational ether:
About a week ago, I saw a BMCC on eBay. It had a $3299 Buy it Now price with next day shipping. This was from what I can only assume was a reputable NY dealer (they looked reputable, at least). Although I'm waiting for the MFT model, this seemed like too good a deal to pass up. While I was doing PayPal checkout, the camera was purchased. I was only upset because I hadn't won the camera myself.
However, I was actually quite pleased with the seller. A markup of $299 to cover eBay and PayPal fees, along with next day shipping, well, that's reasonable. This price gouging and auctioning, in my opinion, is not. It's artificial price gouging of the worst kind, perpetrated by opportunistic d-bags. What I think confuses people with this eBay auction in particular is that it's coming from a dealer who is moaning about a witch hunt. A dealer who, presumably, would want to generate MORE business rather than bad will. There will always be opportunists who try to take advantage of a bad situation. Most of them sold Wiis back when there was a shortage there. They'll move on to the next opportunity when this is all said and done. A company whose very purpose is to sell equipment to customers will not. The only benefit to this whole thing is to make a couple hundred to thousand off your initial purchase. The drawbacks are much, much larger. It makes no logical sense.
What else could you do with the camera? Sell it for what its worth. However, given that you have no backorders, you could have done something interesting, like hold a raffle, or some kind of contest. "What Will You Do with Your BMCC? WIN A CAMERA!" Events such as those can band a community together, especially in a creative environment. Whoever won might make that project and put it on YouTube. Then, maybe you could tie back in to the YouTube video on YOUR site, and tell the world, "Check this out! We, unlike those price gouging d-bags, sold this camera to a creative person, and here's what they did with it. Pre-order yours today!"
That's just one example. There are literally THOUSANDS of potential ideas out there one can do to build clientele, community, STILL make money, AND make new customers.
Instead, you said "F it, throw it on eBay."
Hence, the witch hunt.