robedge wrote:Wayne Steven wrote:Grant, what about a phone?
Like the Red Hydrogen One?
Definitely not like that. Talk about not taking advice. The hydrogen was in so many ways, not it. Hanging a phone on one advanced feature while everything else was unequal, at a higher price, was risky. In the old days, an advanced 3D screen on a $200 phone which played properly designed genes, like a gameboy, would be a selling point. $600:with an 855 and custom silicon to do at least 4 point computational imaging would have been the realistic high volume selling point. At the moment $1200 would be a stretch, and $800 with 865 a volume selling point, I feel. Once the 875 comes out, I don't know. Qualcomm and Sony are planning on going computational imaging array, but Sony might have a lightfeild like single chip solution. We might expect the volume selling point to come down another $200-$400 (unlikely). Trying to sell the thing base on your brand on a mid range spec above the markets price was not going to go, especially considering that modern styling was super slick. To your average consumer everything apart from the screen, does not mean much. They should have sold cheaper and better, and then charge for their modules at high price to the enthusiasts who want to buy them. Once established, you can move up the food chain. You don't depend on employees and friends blowing smoke, rather than speak objectively, you pick something with objective appeal. No, not like the hydrogen. People with 100 million in the old money, failed to establish in the phone market, you have to be very strategic and careful. So, it's possible to start cheap and small with largely a conventional design programmed to be better with nice lens, recurring sections name controls, so that's extra dollars in costs, plus whatever software development and custom sensors you want. Then you have marketing and distribution, and registration in different markets which is why you try to get it in their range as a special edition, which covers all that. A cheaper way, depending n your capability, is to make an external camera which you can market as an POV, action and drone cam, machine vision, scientific, security (that market is increasing in performance and thinning), it's own body and wirelessly connect it to a phone, lots of markets to shift units through.
Relating it back to your subject, that was not the way to do it.
Thanks.
Now, back to regular programming. If you want to discuss these things, go to the other thread?