Flat4 wrote:My car manufacture hasn't shipped me any upgrades to my car yet. I expect them to give me a better turbo, better fuel mileage and power. I'm angry I'm not getting any response from the company by constantly posting about it on the internet. They addressed some of the recalls they promised like my faulty window motor though.
This is what you all look like from an outsider perspective. Quite silly don't you think?

Actually I don't think that analogy works at all when you read what I asked. Especially when car manufacturers don't upgrade your car, but camera manufacturers do routinely update firmware these days. Sounds like you may be tired of hearing people complain and reacted to that instead of what I actually wrote.
What I'm (calmly and respectfully) asking isn't when they will release something, isn't to have it in my hands tomorrow, but whether they are even working on it at all. What I should expect? And I didn't even ask it of BMD because if they were going to share I'm sure it would be in a press release or official email.
If I WERE to address BMD directly I would say that sure, they don't owe anyone anything, but they have an opportunity to not leave a bad taste in some of their customers mouths (with 4k especially, but also with 2.5k firmware) and create a lot more actual fans if they would be vocal as to their intentions. I would say that setting expectations isn't only about giving good news, but is about letting everyone know when something is delayed and setting realistic release dates. After all, a large part of marketing is making people feel good about your product and right now it seems a lot of 2.5k owners feel a bit abandoned and it seems like a lot of people who ordered the 4k are feeling in the dark. It just seems like, based on their actions or lack thereof, all that how they're being perceived isn't particularly important to BMD. In short: You don't owe your customers information, but it would be really nice.