TechCrunch talks with Apple VP Kaiann Drance and Human Interface Team designer Johnnie Manzari about the genesis of cinematic mode.
"The first thing that the team did was go speak to some of the best cinematographers and camera operators in the world. They also went to movies and watched examples of films through time.
“In doing this, certain trends emerge,” says Manzari. “It was obvious that focus and focus changes were fundamental storytelling tools, and that we as a cross-functional team needed to understand precisely how and when they were used.”
They then worked closely with directors of photography, camera operators and 1st ACs, whose responsibilities include focus pulling. Observing them on set and asking questions."
“We’re on set and we have all these amazing people and they’re really the best of the best. And one of the engineers noticed that the focus puller has this focus control wheel, and he’s just studying the way that this person does this. Just like when you look at like someone who’s really good at playing the piano, and it looks so easy, and yet you know it’s impossible. There’s no way you’re going to be able to do this,” says Manzari.
“This person is an artist, this person is so good at what they do and the craft they put into it. And so we spent a lot of time trying to model the analog feel of a focus wheel turning.”
The entire interview can be found here: https://techcrunch.com/2021/09/23/how-a ... atic-mode/
"The first thing that the team did was go speak to some of the best cinematographers and camera operators in the world. They also went to movies and watched examples of films through time.
“In doing this, certain trends emerge,” says Manzari. “It was obvious that focus and focus changes were fundamental storytelling tools, and that we as a cross-functional team needed to understand precisely how and when they were used.”
They then worked closely with directors of photography, camera operators and 1st ACs, whose responsibilities include focus pulling. Observing them on set and asking questions."
“We’re on set and we have all these amazing people and they’re really the best of the best. And one of the engineers noticed that the focus puller has this focus control wheel, and he’s just studying the way that this person does this. Just like when you look at like someone who’s really good at playing the piano, and it looks so easy, and yet you know it’s impossible. There’s no way you’re going to be able to do this,” says Manzari.
“This person is an artist, this person is so good at what they do and the craft they put into it. And so we spent a lot of time trying to model the analog feel of a focus wheel turning.”
The entire interview can be found here: https://techcrunch.com/2021/09/23/how-a ... atic-mode/
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