Steve Fishwick wrote:I think ultimately it has to be viewed as more marketing than a true guideline - Netflix are telling us they place a lot of importance in picture quality and fidelity.
I agree.
Netflix isn’t a traditional media company or studio, it’s a tech company that started making content.
One of their early innovations was 4K, when no one was doing 4K. They charged you more for a 4K service.
It was basically nerds in charge of a content delivery platform.
It makes sense that if you’re charging for a 4K service that you be able to show and stream your content as 4K content, even if that doesn’t make it objectively better content. You could get get sued by some user who figures out their 4K content isn’t 4K.
Then they started to MAKE content…
For a long time Netflix kept RED in business. I’m also pretty sure the person running the Netflix approved list is also ex-RED.
That’s all changed now. And it’s starting to dawn on the investment community that it takes more than money and a Netflix approved camera list to make good content, the thing that underpins their whole business….people watching and paying to do so.
Who cares if it’s streaming in 4K if it’s a garbage show that no watches…
Look at their current content. They are really struggling to make anything that’s objectively successful and are fast becoming a c grade studio mostly making narrative content that would be more at home on liftime than being a “premium” brand in the way HBO, Apple TV+ and even Amazon are moving…
The Netflix brand is waning and they are no longer the darling of the tech stock world either because they no longer have streaming to themselves. The established players, who do have a longer track record of making consistently successful content are overtaking them…..
JB