amkfinch wrote:Hello. Just looking for some advice on camera purchasing for upcoming projects.
We are looking at producing video content for our website and social media channels which will range from product demonstrations, podcasts, reviews and similar content. There may also be some on location content which will be produced.
The film linked in the second post, and a number of other videos currently available on YouTube, demonstrate beyond any doubt that an iPhone 15 Pro is capable of producing videos that will meet your stated needs.
I've outfitted both a Blackmagic Pocket Cinema Camera 4K and an iPhone 15 Pro Max for video. Production ready, the iPhone will cost significantly less than the cameras that you're considering. This will either save you money or free up funds for higher quality accessories. If you're talking about a small business, an iPhone could also function as a staff member's phone, meaning that the camera will not add cost to the business apart from accessories.
Blackmagic Design's app for iPhone, which is free, is based on its user-friendly interfaces for its conventional cameras. The app was launched four months ago and is under active development. I believe that it's already becoming the dominant app for smartphone camera control, and is ready for the functions that you need. For location shoots, you might also look into Blackmagic Cloud, which is incorporated in the app. That said, the second behind-the-scenes video above says that Marc Webb and his cinematographer, Cecile Zhang, shot most of
Little Garlic using Apple's native camera app.
Manufacturer support for the iPhone camera is a phone call away or a visit to your closest Apple Store. The latter provide regular classes on using the camera and, while under warranty or Apple Care+, will provide a loaner iPhone 15 Pro or Pro Max, as applicable, during any repairs.
As I mentioned in my first post, there's an active thread on this forum about setting up an iPhone 15 for production:
viewtopic.php?f=2&t=191338 The iPhone 15 Pro "ecosystem" has developed rapidly since the camera's release in September. Several companies already have support gear on the market. Tilta, a prominent maker, is expected to launch its Khronos Ecosystem for the camera imminently. The Blackmagic iPhone app already supports Tilta's new Nucleus Nano II (also Tentacle Sync timecode). It's likely that a number of companies will launch equipment tailored to the iPhone 15 Pro in time for NAB in April.