I just saw this on a Reduser channel and thought it was appropriate for this conversation.

- Screenshot 2024-04-12 at 9.30.19 PM.jpg (239.15 KiB) Viewed 31139 times
Let's remember this is a sub $3,000 camera, arguably at least as or more capable than Komodo, for half the price. If we can't make great images and tell decent stories with 13 stops of DR, the camera is not the problem.
Is it perfect? No. Will it make everyone happy? Of course not.
When the BMCC6K was released, people groaned and said "but if only it had been a box!". Here's the same camera, in a box, with a screen that you may or may not find useful, at half the price of a Komodo.
I'm sure BMD appreciate the feedback, and some of it is more than reasonable. Like improving the sensor readout speed, or possibly finding a way to engineer the next iteration of the camera to have internal NDs. But the side screen? But hyperbole about a the commercial failure of a camera, before it even ships?
Lots of people will find that side monitor useful. You might not, but the ones who do will use them to make something. I'll rig one with one of my existing 5inch monitors on top. Maybe I'll find that my clients love being able to see a preview on the side of the camera. Maybe it's useless. It's $3,000. Go out and make something.
At the risk of sounding like a fanboy (trust me, all I want is an ALEXA), congrats to Grant and team for always pushing the envelope and trying to always give us more for not so much. Can't wait to see the Ursa Cine in person.