Adobe Firefly and AI

Announced at NAB, what interests me is the implications this has for video capture. Will the AI capabilities of DaVinci Resolve, Final Cut and Premiere Pro become a factor in shot planning and execution? Will some cinematographers want to know the respective AI capabilities of all three, and use all three applications? I would think that some clients will be thinking that way. Posted yesterday, this video already has 110,000 views.

I would love to see AI object removal. Removing unwanted object and cleaning image in general would be helpful.

Announced at NAB, what interests me is the implications this has for video capture. Will the AI capabilities of DaVinci Resolve, Final Cut and Premiere Pro become a factor in shot planning and execution? Will some cinematographers want to know the respective AI capabilities of all three, and use all three applications? I would think that some clients will be thinking that way. Posted yesterday, this video already has 110,000 views.

IMO, AI will make the "fix it in post" mentality much worse. Instead of carefully planning (for) and testing these capabilities in preproduction and developing an informed understanding of what these tools can and can't do, clients, less knowledgeable producers (et al.) will just assume that anything can be done easily, quickly, and cheaply by anyone with a mac and the right software. It's hard to get people to understand these things now... AI will make VFX easier in some ways but much harder in others.

Shawn

Garbage, unusable uncopyrightable garbage. Hope this crap doesn't come to Resolve ever.